Markup your site

Welcome to the Legal Design Lab’s Schema.Org Markup Tool. This site is meant for legal aid groups, clinics, self-help centers, courts, legal help websites, and others who offer legal services to people and have a web presence.

Use this Schema.Org Markup Tool if you are a legal organization who wants to improve how people find you online

Use the Tool to automatically generate code that you can paste into the metadata of your website, so your organization’s site will show up better on Google, Bing, Yahoo, and Yandex search results.

  1. Enter in your organization’s information into the form below in Part 1.
  2. Our tool automatically generates markup code, that you can Check for accuracy in Part 2.
  3. If the Check is good — copy and paste this markup code into your website’s code. See Part 3 for where to paste it.

The Schema.Org Markup Tool

Please be patient — it may take a few seconds to load.

What is Legal Help Schema?

Legal Help Schema is a standard set of tags that can be applied to content on a website. Like html, it will tell applications how to understand the natural-language text — making it clear what this text means not just to humans but also to machines.

Schema tags can be used by anyone (with basic technical skills) can make their existing website content more easily searchable and understandable to other applications — in particular search engines. It integrates into the wider standards, of how to markup site contents, so that search engines can discover and display it more effectively.

Legal Help Schema is being created specifically for the types of content on legal help sites. It will tag up particular legal issues; what jurisdictions the information concerns; what types of procedures it refers to; and what service provider contact info, fees involved, and eligibility criteria apply.

The Schema tags can be used by courts, self-help centers, non-profits, clinics, and other online legal help providers to improve the machine readability of the content on their site.

We will be integrating legal help categories from the NSMI Database, as a start of a how to tag legal help topics and materials online.


What value does a Legal Help Schema offer to webmasters and end-users?

Tags like these will help make the website’s human-readable content into machine-readable form. That way, future projects can automate the conversion of the tagged content into the templated designs. These tags will also be useful in getting search engine applications to direct users to the site.

The Legal Help Schema data tags can be used to improve search results on Google, Bing, Yandex, and other applications. As it is integrated into (a non-profit collective of search engine providers, that they use to parse web content and deliver higher-quality search results), then material that is marked up with these tags will be given

Not only will court and official material appear higher in the search results, but it can be presented in ‘smart snippets’ with excerpts and priority provided to people directly on the search results page. The tagging will tell how search engines can best display legal help information, using smart snippets, excerpted bullet-point lists, form and fee previews, contact information for service providers, and other priority displays.

Also, it will ensure that users are directed to the correct jurisdiction of material.


What is an example of Legal Help Schema?

The Schema tags would be applied to existing content on a court self-help site, a statewide legal help portal, or other site that offers services and information for legal help. The tags would mark off particular types and qualities of the content on these pages, like:

  • Government Source: Is this content published directly by, or in conjunction, with the official government or court body?
  • Jurisdiction: What jurisdiction does this legal help information apply to, at country, state, county, or municipality level
  • Issue Type: What specific legal problem does this help information pertain to?
  • Service Provider contact: What is the contact information of this service provider/institution, including address, phone, email, web address, as well as their hours of service
  • Eligibility Criteria: What are the key factors that makes a person eligible or not for this procedure or for this service provider?
  • Fees involved: How much does this procedure cost? what are the fees that are involved?
  • Step-by-Step procedure: What are the main stages of actions that a person will go through to get this legal problem resolved?
  • Official Form: Is there an official form that is part of this legal help process? What is this, so that we can direct users to the official, free version of this form so that they are not sent to an older or paid version of the form?

These tags will be made in cooperation with, so that they are useful both to Legal Help site webmasters in structuring their page, as well as search engines in parsing the pages.

They will take inspiration from medical and healthcare information providers, who created a markup tag set for their content. Read more about the Medical Markup effort here at

Just as the Mayo Clinic and other medical experts created a standard Markup language for their online content, our team is working with to create a standard markup schema for legal procedures and service information.


Are you interested in working on this with us?

Let us know if you would like to join our Schema-defining working group — or if you would like to apply it to your site. Send us a note via this form!

MargaretMarkup your site