Is your legal help connecting with users?

Improve your website’s legal help content so that it resonates with your target users.

As you create content for your legal help site, the content should match what people are seeking help for. This content should also be phrased in the same words that people are using to search for help.

1. Do you have content covering the main needs of your audience? As people are seeking help online, ideally your legal help site will be able to match their needs and questions with resources, articles, guides, and how-to’s. Use the legal needs analysis here to spot what issue areas you should be creating content for.
2. Are you framing your content in the words that people use? For people to be able to find your resources — and to have search engines feature your content prominently — you should have your text, headings, lists, and FAQs that use the same words and phrases. The keywords, phrases, and questions we feature here are taken directly from people on the Internet.
3. Are you offering FAQs and How-To guides that explicitly respond to people’s queries. We have lists of the how-to and legal questions that people are asking about. Can you write short articles, FAQ lists, and step-by-step guides that will directly respond to what people are searching for? This will increase the likelihood that your resources are shown high in search engines, and that people will click on and read your content.

Improve how you write and frame your online legal guides, instructions, and Q-and-As. This will help your users find and follow the information better. This page has resources to help you make your website better, especially to help you find more of your audience & to make content that will engage them.